Turning complex partner ecosystems into scalable revenue engines
25+ years building and scaling global alliances, channel infrastructure, and partner incentive programs at Microsoft, Cisco, and Sage.
Currently exploring senior executive roles in commercial strategy, channel and partner leadership.
Senior executive who created and scaled partner ecosystems across the full software market: SMB through enterprise, startup through Fortune 50, dot-com through AI. Currently leading The Brushton Group, a strategy consulting firm specializing in building partner and commercial ecosystems that create predictable, partnership-driven revenue. 18 years at Microsoft and executive roles at Cisco and Sage.
I designed Microsoft’s $5B EA channel architecture in 2001. The 2026 transition is missing what made it work.
The Register — 1 June 2026
Read the piece →Incremental revenue via ISV ecosystem
Global incentive budget directed
AWS partnership co-sell revenue growth
Years of partner & channel leadership
How I create value for technology companies
Every engagement draws on operational experience at Microsoft, Cisco, Sage, and The Brushton Group. I build what I have built before, adapted to your scale and market.
Partner Incentive Design
Incentive programs that shift partner behavior and drive measurable cloud adoption. From program architecture to measurement frameworks, designed to change what partners do, not just reward what they already do. Activity-based fees, performance-tiered rewards, and the measurement frameworks that link partner action to customer outcomes, refined across two decades of incentive program leadership at Microsoft, Cisco, Sage, and The Brushton Group.
Strategic Partnerships & Ecosystem Development
Building and scaling relationships across the full technology partner ecosystem: Hyperscalers, Global and Regional System Integrators (GSI/RSI), Managed Service Providers (MSP), Independent Software Vendors (ISV) and Technology Alliance partners, Value-Added Resellers (VAR), Cloud Solution Providers (CSP), Distributors, and OEMs. Co-investment agreements, co-sell motions, and marketplace strategies that generate real pipeline.
Channel GTM & Offer Monetization
Designing partner-ready commercial models, pricing architectures, and channel coverage frameworks. Turning product-market fit into partner-led, repeatable revenue across segments and geographies.
Cross-Functional Program Leadership
Leading complex, multi-stakeholder programs that require alignment across sales, product, marketing, and partnerships. Building the operational muscle that sustains partner-led growth at scale.
From mechanical engineering to global partner leadership
A career built at the intersection of technology, partnerships, and revenue. From early roles in defense engineering and venture capital to leading billion-dollar incentive programs at Microsoft and negotiating transformative alliances at Sage.
Engineering- and business-trained, with global operational experience and leadership across customer segments ranging from scalable SMB engagement to Fortune 50 global enterprises.
Read the full storyOutcomes that speak for themselves
Every number represents real business impact delivered through strategic channel architecture and partner ecosystem development.
Partner incentive portfolio directed at Microsoft Worldwide Enterprise
AWS co-sell revenue growth through restructured sales strategy
Annual commercial impact at Microsoft Dynamics Deal Desk
Ready to build your partner-led growth engine?
Whether you are evaluating candidates for a senior channel role or looking for strategic advisory, I would welcome the conversation.